Mission Viejo, CA - When your business is a website you are only as good as the talents of your technical staff. Spectrum Direct is a life insurance sales and marketing organization licensed in all 50 states. Spectrum Direct sells the most ecommerce life insurance on the web and the company's success depends on hiring the best technical support staff available. When growth of the life insurance websites in the Spectrum Direct Life Insurance group created an opening for a web developer, Christopher Parker was the candidate with everything it takes to get the job done.

Mr. Parker has been a web developer with several successful online retailing giants including PCMall and ClubMac and will now focus his expertise on life insurance websites. "I've maintained and merchandized large scale ecommerce websites for the PC industry, and I intend to bring many of my successful ideas to play here in the insurance sector" offered Parker. "My goal is to present the life insurance websites I design in a comprehensive yet user-friendly way".

The Spectrum Direct family currently includes life insurance websites Spectrum Direct as well as American Life Direct, "The World's Fastest Life Insurance?" The company is extremely involved in Affiliate Marketing of the sites, and has been since 1999. That was one of the selling points to Christopher Parker, "I have been involved in both the advertising and publishing sides of affiliate marketing since early 2000, and have created high traffic websites." He adds that he's interested in increasing the conversion and retention rates on email marketing, a valuable tool for affiliate marketers like Spectrum Direct.